Sustainable farm tourism in Viñales Valley, Cuba

The Viñales Valley holds  UNESCO World Heritage Site status for multiple reasons including its active use of pre-industrial sustainable farming practices. Farmers in Viñales have been growing crops, including tobacco, coffee, and fruits, in the same way for over 300 years. Plows are still drawn by oxen and crops are treated with organic fertilizer and pesticides.

For eco-tourists, Viñales is an absolute paradise. The sustainable farms are a glance at what the future of agriculture could be.


Getting to Viñales

Finding transportation to Viñales is easy. (Note: Viñales is the name for both the region and the small town in it.) It’s about a 2.5-hour bus or taxi ride from Havana. For many tourists visiting Cuba, visiting Viñales is practically a must.

I took a private taxi there so we could visit a few locations Las Terrazas and Soroa along the way. That way we were able to incorporate a day trip into what would have been a who day in transit. It was expensive (140 cuc) but, for me, it was also worthwhile.

On the way back, we took a “taxi colectivo,” sharing a ride with a couple that was also headed to Havana. This option cost only 30 cuc per person, less than half the price of the private taxi. But we also spent a lot more time in the car, as the driver took his time, stopping to grab coffee and lunch along the way and we were dropped off last.

Taking in the beautiful Viñales Valley

Aside from agriculture, the area is super unique geologically. All throughout the valley, you can see a series of abrupt, rounded hills (outcrops/mogotes).

The whole area is covered with all kind of green vegetation too—wild palms, coconut trees, bananas. All of these elements made Viñales Valley one of the most unique landscapes I’ve ever seen.

Find a restaurant with a great terrace and early hours to watch the sunrise over the valley while you’re in Viñales.

Sustainable farm in Viñales, Cuba

Eco-friendly Airbnb stay on a sustainable farm

My partner and I opted to stay in the country rather than in Viñales town. There we experienced not only the best Airbnb but also the best accommodation we ever experienced while in Viñales.

Staying in a casa particular in the country was perfect for us because we’re far more interested in exploring nature and the countryside than restaurants and nightlife. You can see plenty of that in Havana.

Read about the different types of casas particulares found in Cuba

Eco Airbnb on a farm in Viñales, Cuba

Eco Airbnb in Viñales, Cuba

Everything about Marielis and Felipe’s casa particular Coconut Corner enchanted us. (Book their casa on Airbnb here.)

Not signed up for Airbnb yet? Use this link and create an account to earn an instant $40 credit!

Staying with Marielis and Felipe added so much to our eco-tourism adventure in Viñales. They prepared meals for us each day (5 cuc for breakfast, 10 cuc for lunch/dinner). Because they had a huge garden, nearly everything was grown right on the property—bananas, plantains, yucca root, taro root, mint, guava, coconuts, papaya, mangos, etc. She even randomly treated us with fresh coconuts, a chocolate pudding, and fresh berries throughout our stay.

Home cooked meal made from produce grown on the property of the Airbnb

When we planned our itinerary for Cuba with ViaHero, we knew that we wanted to spend a lot of time in Viñales—definitely more than a day trip. We stayed four nights in Havana before spending three nights in Viñales. Honestly, we could have used just one more day and night because of our interest in sustainability, nature, and agriculture.

Airbnb Experiences: Farm tours

The Viñales Valley is best known for its agriculture because, to this day, farmers perform a majority of their task using traditional methods. Oxen draw plows in the fields instead of tractors. Farmers spray pesticides minimally and, when they do use them, use organic ones.

You don’t have to stray far from town to see these “old-fashioned” practice in action. Just book a tour and a guide will take you behind the scenes. Or, if you know Spanish and are feeling brave, you might even be able to find a friendly farmer working in the field and ask a couple questions yourself!

A domestic pig in countryside Cuba

Coffee farming in the Viñales Valley

We booked an all-day farm tour through Airbnb Experiences. I hadn’t heard of the “experiences” before, just Airbnb accommodations, but I went on three different ones throughout my 12 days in Cuba and they were all phenomenal. I visited places I would never otherwise had access to.

We visited a coffee farm first. Though coffee isn’t a huge deal in Viñales the way it is in other parts of western Cuba (the government requires most of the farmers to grow tobacco in Viñales), some farmers plant coffee in the 10 percent of the land they get to use how they choose.

The family of coffee farmers was so friendly. Though my partner and I didn’t know my Spanish, our guide was happy to translate. The head of the household, Antonio, was more than happy to pose for photos. In fact, he told me they were very accustomed to visitors and that I could take photos of anything I liked, even the bathroom.

Antonio and his family sustainably farm coffee in Viñales, Cuba

We looked at some of the coffee plants on their property. The farmers and our guide explained when the beans are harvested—when they’re red and look a lot like cherries. And they showed us their old-fashioned drying and roasting processes which differ from the government-produced coffee from the factory.

Together, we shared a couple of cups of coffee. Cuban coffee is served espresso-style in really little cups with sugar. We talked about how different it is from American coffee. At the end we, of course, had the opportunity to buy some beans directly from the farmers and take them home with us.

Sustainably grown coffee in Viñales, Cuba

Homemade coffee drip in Viñales, Cuba

Tobacco farming in the Viñales Valley

This experience hits at the core of what Viñales is all about. You will learn everything you could ever to know about cigars directly from local experts who have been cultivating tobacco all their lives.

View 20 beautiful photos that will want to make you visit a Cuban tobacco farm

Tobacco in a drying house in Viñales, Cuba

A farmer in his tobacco drying house in Viñales, Cuba

View the entire photo series from the tobacco farm tour

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17 thoughts on “Sustainable farm tourism in Viñales Valley, Cuba

  1. I love Cuba & Vinales but would never have considered staying on a farm. It’s good know you can now book the casas through Airbnb (not possible when I was there in 2016) & havent tried their Experiences yet. Sounds like a great expereince though & love the photos. Thanks for sharing!

  2. That’s crazy! It was a really good time of year to go because of the weather and smaller number of tourists, don’t you think?

  3. Vinales sounds like a beautiful region to visit! I actually hadn’t heard of it before because everyone I know that has visited Cuba just goes to a resort on the beach. It would be really interesting to be able to visit some of the coffee farms in Cuba. I only recently heard of Airbnb experiences and it sounds like they offer up such a unique opportunity to interact with locals and travel in a sustainable way.

  4. This reminds me a lot of Isla de Ometepe in Nicaragua. I agree with you about staying with locals and on farms – there is so much to learn and it’s such a welcome break from the otherwise frenetic pace of travel!

  5. Cuba has always intrigued me since it was off limita for so long as an american. A stay on a farm like this seems like a great way to explore the country and learn about their agricultural lifestyle

  6. Amazing pictures! I haven’t been to Cuba yet but this is really inspiring. Eco-tourism is such a good way to travel, I volunteered in an eco-lodge outside of Montréal not long ago and had such a great experience just as you seem to have had! I can imagine the taste of that coffee!

  7. I am glad Vinales is so close to Havana, I would love to visit both of those places! I think it is so cool you got to do coffee farming. I’d love to try that 🙂

  8. I’m starting to do some research on Cuba now, so this article was really helpful! I had my eyes set on Vinales, so I think it would be really fun to see some of these sustainable farms! Great shots too!

  9. We loved Vinales and again like you could have spent longer there, the surrounding countryside is beautiful. The town was also pretty cool we came across a massive party in the main square one night and all the locals were dancing. It was amazing.

  10. You can book Airbnbs in Cuba now?! I have been to Cuba three times, but only to resorts on Cayo Coco. I am very interested in returning now that the country has opened up more, it has such a beautiful culture!

  11. I never knew about Vinales before reading your post. Vinales looks worth visiting as it has lovely agricultural farms and nature all around. I loved your AirBnB stay too.

  12. I read many articles on Cuba but this one is unique. Cuban way of life, farm and glimpses of its culture – learnt many new things. Thanks for sharing your experience.

  13. You can! Apparently Airbnb negotiated with the Cuban government to be allowed inside the country while Obama was president.

  14. Oh my gosh, so many interesting facts here. wow, such a stunning place & you photograph it so well. Thanks for the creative post!

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