Checklist: Digital marketing fundamentals

If you’re responsible for communications at a nonprofit or small business, you know there will never be enough time to do everything. Maybe your organization has already gotten its feet wet in digital marketing. Maybe you’re the first person to make a digital marketing effort and you’re just wondering where to start.

No matter where you are, there are a million tools and only so many hours in a healthy workday. I created this list so you can start by checking off the essentials and create a solid foundation no matter how your communications grow next.

[ ] You have an email subscriber list that you send messages on a monthly basis, at a minimum.

[ ] When someone subscribes to your email list, they receive an automated welcome email.

[ ] You utilize free communications tools that will help you get your message across more efficiently.

[ ] You are on the social media platform that is most relevant to your audiences.
*The platform that works best for one of your audiences may not be the best platform for another. Consider tailoring your strategies for various groups, testing, then re-evaluating later.

[ ] You utilize free and low-cost webinars and local workshops to stay up-to-date on the newest communications practices.
(The communications webinars by Bloomerang and Firespring are my favorites. Kivi Leroux Miller’s are great though often cost money.)

[ ] You have a website that actually works (even if it isn’t beautiful yet).

[ ] Everyone at your workplace, even those in different departments (and especially your board) knows that they are an integral part of your social media strategy and therefore consistently engage with your content.

[ ] You have a social media/content guide.

[ ] You have an editorial calendar (even if only you and the interns are using it right now).

[ ] You make real, fresh, original content to share across all your communications platforms and you know how to repurpose it to get as much mileage as you can.

One thought on “Checklist: Digital marketing fundamentals

  1. I would sit down with the point person at the org when you’re first starting your working relationship together and show them examples of good social media accounts. The best ones thrive on real stories, not the fluff content and stock photos communications people have to resort to when they can’t get inside information.

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